Marketing Manager -Financial Solutions - Mobile Comms - Utrecht

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Marketing Manager – Mobile Solutions – Financial Solutions for Mobile /Prepay Giant – Bilthoven, Utrecht, Netherlands

Global provider of revolutionary Prepaid/SIM solutions whose offering is disrupting the traditional market-place as we know it are expanding, rapidly!

Offering world class career options, full of challenge and reward they are looking to hear from the brightest and most ambitious heads to assist them on this journey.

Located in Canada Square, the main purpose of this particular role is as follows;

The industry marketing manager is responsible for developing – and telling – a story about our clients capabilities with regard to Financial Services. He or she creates the industry marketing strategy and plan on behalf of Truphone, coordinates a variety of marketing execution resources to carry out the plan, and ensures that sales resources understand the industry.

Key Responsibilities

• Develop and leverage an in-depth understanding of customer needs within Financial Services


• Define the market opportunity for an industry and categorize what form of solution should be promoted (product/service, marketecture, bundle or integrated)


• Monitor industry trends (e.g. industry regulations, technology trends, macroeconomic conditions, business processes, challenges) and terminology, and act as an industry subject matter expert


• Write or curate content in the industry vernacular (e.g. playbooks, case studies, blog posts, sales training materials)


• Understand the demand type within an industry (new concept, new paradigm, established market)


• Map out the customer buying process; isolate nuances and specific buying patterns


• Contribute to or build industry-specific buyer personas, or refine existing buyer personas based on industry knowledge


• Identify target accounts within the industry


• Build relevant content for industry inbound and outbound marketing activities


• Collaborate with a formal sales enablement function, industry solution specialists and/or sales operations on a well-defined sales enablement plan


• Perform competitive analysis to identify opportunities for growth and impending risks

Skills and Experience Required

• Bachelor’s degree required/ Master’s degree/MBA preferred


• 7 to 10 years relevant marketing experience


• Previous product/solution marketing experience


• Previous sales enablement experience a plus


• Certified in the Sirius Decisions Product Marketing and Management Model


• Awareness of Sirius Decisions methods and concepts


• Strong writing/presentation building skills


• Able to develop strategies to drive demand and awareness within specific target segments or verticals


• Can work across business units to connect with sales resources, buyers and channel partners


• Strong business acumen and communication skills are required


• Excellent problem solver with a collaborative approach


• Empathetic to a variety of sales resources, as well as the customer/ prospect base

This role is of high priority to please apply to proceed.

Salary Range – €45-60k + Pension + Bonus + Life/Health Cover

Location – Bilthoven, Utrecht, Netherlands